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SMS Surveys

SMS surveys that capture real answers from real prospects

Web forms get ignored on mobile. Email surveys get deleted. SMS surveys get answered — because text is the channel everyone actually checks. Use them to qualify, profile, and route every lead at your event.

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What an SMS survey actually is

An SMS survey is a text-based, conversational form that runs entirely inside the prospect's native messaging app. Each question is sent as a text, the prospect replies, and the next question fires based on their answer. No web form, no app, no signup — just a conversation that produces clean structured data.

Multiple question types — text, email, phone, single-select, multi-select
Branching logic that adapts based on previous answers
Auto-fill from contact context (name, company, prior answers)
Skip logic so prospects never answer the same question twice
Answers map directly to contact fields and CRM properties
Works in iMessage, RCS, and standard SMS — no special app required

How a text message survey for events runs

A prospect scans your QR. The first survey question hits as a text within seconds. They reply, the journey advances, the next question fires. Behind the scenes, Boop is mapping answers to contact fields, evaluating skip and branch conditions, and lining up the right outcome — meeting, deck, or follow-up — based on what they say.

Question over SMS

One question per text. Concise, native, and impossible to ignore in a notification feed.

Branching logic

Answers route prospects through different paths — qualifying questions, asks for budget, role-based flows.

Mapped to contact fields

Survey answers populate name, email, company size, role, and any custom property in your CRM.

Live results dashboard

Watch responses come in during the event. Filter by question, segment, or rep to spot patterns instantly.

Who SMS surveys are for

Built for any team that needs structured answers from people in motion — at trade shows, on the showroom floor, after a live event, or in the middle of a field sales call. If the goal is to qualify, profile, or segment leads, the SMS survey tool gets it done where forms cannot.

Trade show teams qualifying booth visitors in real time
Field reps profiling prospects during in-person demos
Event marketers running post-event NPS and follow-up surveys
Sales ops teams enforcing consistent qualifying questions across reps
Demand gen teams replacing webinar forms and gated PDFs with SMS flows

Why a text message survey beats email and web forms

Email open rates are around 20%. Web forms abandon at over 80% on mobile. SMS surveys see open rates of 98% and completion rates 5-8x higher than email. Because the channel is conversational and native to the device, prospects actually finish what they started.

98% open rate — every question gets read
5-8x higher completion rate vs. web forms on mobile
No friction from app installs, logins, or page loads
Replies happen in seconds, not days
Answers feed directly into routing and lead scoring rules

How it works in practice

Real scenarios showing how SMS Surveys solves common event challenges

B2B vendor qualifying booth visitors
Challenge: Reps wasting time on unqualified visitors instead of high-fit prospects
Capability: SMS survey asks role, company size, and use case before any rep time is spent
Outcome: Reps focus only on visitors who match ICP, doubling productive conversations
Event marketer running post-event NPS
Challenge: Email-based NPS gets 3% response and skews to the loudest fans
Capability: SMS survey sent to every attendee 24 hours after the event ends
Outcome: Response rates above 40% with representative, actionable feedback
Sales ops standardizing rep qualification
Challenge: Reps ask different questions, lead data is messy and inconsistent
Capability: Single SMS survey runs the same flow every time, regardless of rep
Outcome: Clean, structured lead data the marketing team can actually segment

Frequently Asked Questions

Everything you need to know about SMS Surveys

How is an SMS survey different from a typeform or Google Forms?

Typeform and Google Forms live on a web page that the prospect has to open in a browser. On a phone, that means a mobile browser, slow load times, and a high abandon rate. An SMS survey runs inside the prospect's native messaging app — the same place they read texts from family. There is nothing to load, nothing to download, and nothing to dismiss. Completion rates run 5-8x higher.

Can I use branching logic in a text message survey?

Yes. Boop's SMS survey tool supports full conditional branching: if the prospect answers "marketing" to the role question, you can fire a different next question than if they answer "engineering." Skip logic ensures prospects never answer the same question twice across multiple events, and answers can route them to a meeting block, a deck, or a sales rep based on any combination of their answers.

Do I need to be TCPA compliant to send SMS surveys?

Yes — and Boop handles it for you. Because every Boop SMS survey starts with the prospect texting in first (the QR code opens an SMS the prospect sends), they are explicitly initiating the conversation. That counts as consent under TCPA. Boop also includes opt-out language and honors STOP replies automatically. No legal grey area, no campaign delays.

Explore Related Features

See how other Boop features complement SMS Surveys

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